PIROUETTE: TURNING  POINTS  IN  DESIGNPROJECT  DETALS








PIROUETTE: TURNING POINTS IN DESIGN


Branding
DESCRIPTION

This identity for the MoMA exhibition, Pirouette, translates the transformative power of design into
an experimental graphic language. Utilizing Shigetaka Kurita’s emojis and circular motifs from Spanx,
I synthesized fragmented elements into a unified system. High-density modular squares and "vertigo" circles evoke a sensory "twist," mirroring how unconventional solutions reshape experience.
This project demonstrates my ability to translate complex curatorial narratives into bold, rhythmic visuals.
















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