CV

ABOUT 




SELECTED  DESIGN  WORK

PIROUETTE: TURNING  POINTS  IN  DESIGN

COOKBOOK: SUGAR, SALT & SOMEONE

BRAND CAMPAIGN “BOUNCE SPEAKS U” For CASETiFY

TRACENSE PACKAGING & IDENTITY

CAFE  IDENTITY

FILM POSTER SERIES

SPECIAL EDITION PACKAGING

EXPERIMENTAL DANDELION ALPHABET




ILLUSTRATION

WAXING WISHES/  蠟獨

BREATHING

SARDINES

FILM POSTER SERIES

COOKBOOK: SUGAR, SALT & SOMEONE
















CAFE IDENTITY








CAFE  IDENTITY

Branding/ IdentityDESCRIPTION

Nori-Cl is a NYC conceptual cafe merging "Nori" with the chemical symbol for salt, "NaCl." The visual identity is anchored by a minimalist system inspired by the "5-7-5" Haiku structure. I developed a signature "folded corner" motif—a geometric abstraction of seaweed—creating a consistent tactile language across branding. This project balances poetic narrative with rigorous functional design, transforming a unique culinary concept into a cohesive lifestyle world.















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