BRAND CAMPAIGN "BOUNCE SPEAKS U" FOR CASETiFY

CV

ABOUT

SELECTED DESIGN WORK

PIROUETTE: TURNING POINTS IN DESIGN

COOKBOOK: SUGAR, SALT & SOMEONE

BRAND CAMPAIGN “BOUNCE SPEAKS U” For CASETiFY

TRACENSE PACKAGING & IDENTITY

CAFE IDENTITY

FILM POSTER SERIES

SPECIAL EDITION PACKAGING

EXPERIMENTAL DANDELION ALPHABET

ILLUSTRATION

WAXING WISHES/ 蠟獨

BREATHING

SARDINES

FILM POSTER SERIES

COOKBOOK: SUGAR, SALT & SOMEONE

BRAND CAMPAIGN “BOUNCE SPEAKS U” FOR CASETiFY

BACK

BRAND CAMPAIGN “BOUNCE SPEAKS U”
FOR CASETiFY

Fashion Campaign

DESCRIPTION

The "BOUNCE SPEAKS U" campaign for Casetify Travel re-imagines luggage as a medium for self-expression. Focusing on fitness, photography, music, and skateboarding, I integrated products into high-energy scenes through playful compositing. Rhythmic "strip decorative elements" enhance the continuous motion, echoing the brand’s vibrant DNA. This project demonstrates my ability to merge functional travel products with an emotive narrative through high-contrast, multi-format visuals.

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